Introduction To Communication
Communication is considered as the process related with exchanging as well as transfer information as well as ideas and knowledge from one entity to the other within an organisation or in other contexts. In this case we will be emphasizing more on business communication. A business communication can be perceived as the process related with referring information of the organisation and understanding the strategic approach of promoting product as well as services to the potential customers within the organisation (Mentsiev, 2020). Therefore it is the process of interaction among the stakeholder groups as intrinsic and extrinsic to the company. There are most preferred four kinds of communication patterns which are written communication followed by a constant communication as well as verbal and the web-based communication which is the latest format of communication.
Verbal communication is also known as oral communication. This is considered as the process of transfer of information as well as exchange of ideas from one individual to that of the other through an approach that is speaking by mouth or over telephone and even casting over radio. In this context it is important to use an example and highlighting the specimen of a Samsung company it can be highlighted that the company uses radio for advertising products in addition to another format. For evidence recently Samsung S4 was promoted using at FM frequency for advertisement of the product in the country of Oman (Riceet al., 20`7). They’re for this kind of oral infrastructure for communication with external audience help the organisation to acquire more customers for purchasing their product. The source of the content which is a spread over this media is a from the internal and domain of the company which is the marketing department and it is a sent to the radio station. The objective of the information exchange is advertising product by using the medium of mouth like speaking for evidence promotion by people advertising the product by using their mouth to create a gesture and alternating the frequency of speech in such a way so that customers are attracted to the message.
Advantages And Disadvantages Of The Verbal Mode Of Communication
Advantages Of Verbal Mode Of Communication
It is quite easy to detect the issues which imply that by the use of verbal communication it would be simple and easy in understanding problems where it uses mouth for evidence in helping people in understanding who have conflict among themselves whether among two people or more than two people. Verbal medium of studying messages is easy to solve all these kinds of problems. It is on most cases a one-on-one communication and it is a very critical advantage of verbal communication. Using this form of communication it is easy to talk among people preferably among the managers or employees and remain face to face avoiding fear of anybody person being negative attractions of the message (Birinci, Berezina &Cobanoglu, 2018). For evidence in frontline organisations managers to talk among employees by using this verbal medium so that employees are encouraged to state their problems in the open without having the fear. As per Essay writer in Salalah. This is how manager and employees can interact freely and without the gesture of a fear or secrecy.
Disadvantages Of Verbal Mode Of Communication
It is quite easy to forget the verbal communication. People might easily forget the words that has been spoken for the way in which the words have been previously framed in order to be put forward in the conversations with people. For evidence it can be highlighted that in a college if you want to speak with a specific instructor the question that was especially ought to be asked might be forgotten. In this case a different question is asked to which is not of that expected level of relevance. This is one critical disadvantage associated with the verbal mode of communication (Siren & Knudsen, 2017). It needs a special area for conducting it as one among the critical disadvantages since the whenever people wanted to establish communication with others it is important to have that specific to an order likes to be able to establish effective influence. It is important to give the employees the scope of practicing and interacting in the same fashion so that the tone of professionalism is maintained. In this case practice helps in eradicating the fear of losing parts of speech which are very relevant and important to convey.
This is a very critical matter to be considered while establishing verbal communication. This is because the majority of the customers in the organisation are attracted by the verbal communication of message. The rendition of specific content and maintaining a proper dialect while providing the context to people should be maintained. This is a verbal communication can help people to be attracted to the messages they get through advertisements in television and Prem idea about a product.
Written communication on the other hand is the process associated with transfer of information by means of writing various kind of documents. This document can be later or email or fax or report. For evidence various front-line organisation send emails and in fact nowadays all big and small companies are actually using email through their laptop or computer which are centralised. In fact exchanger of emails from exterior sources are tracked in order to get information regarding the market where and organisation is competing (Goudeau &Croizet, 2017).
The source of this information might be external or internal two other organisations however especially associated with the IT department which sanctions female. This means that I’m using internet it makes it easy to convey written communication as well to extract ideas about exterior market domain. The objective of this kind of information exchange is helping the people or customers or even their employees to get specific and relevant ideas and getting the ultimate a data from various sources by means of evidence in format of writing for evidence email. In specific cases like when there is a new product and it is important to advertise the same email will be easy medium to get hold of new customers to read about the product and understand the same (Your business. azcentral.com, 2021). Even the existing customers can be refurbished by using email. Email marketing is a direct approach which is the individual feels that the written documentation is especially directed to individual and therefore this individualist approach helps in increasing the brand loyalty in the mind of the customers. To know verbal communication channel mode, you can also ask for Plagiarism free assignment in Sohar from ArabEssay.
Advantages And Disadvantages Of The Written Form Of Communication
Advantages Of Written Communication Form
One of the greatest advantages of written communication is that it creates and keep proof. It is not easy to exchange information on many occasions as and when required. However if the exchanged information is already written it can be used for difference on any other locations for further communication. Written communication covers lot of data in a free size a segment. While exchanging verbal communication lot of words and figures of speech used to convey only a single piece of information. This is because while writing information can be arranged in a precise way where there is scope for rethinking before documentation of the information on the paper (Oofva.com. 2021). Therefore it helps people in creating formal speeches easily as they have a scope to cover a lot of information or other form of messages to considered in a short span of time and in a precise format. It she walks professionalism and helps stakeholders to cater to different kind of issues as it is not used for get any piece of information if it comes in a precise documented format.
The Disadvantages Associated With Written Communication
The process of conveyance of written communication is not as swift as it is in the case of verbal communication. Writing for it by documentation as well as a proofreading and finally sending information from one person to that of another person takes considerable amount of time. Besides it cannot be assured that the person is immediately listening and reactive with the message when written form of communication is used. Therefore it is important to check the format of transport. For evidence if letters are exchanged it is important to keep a follow through and preferably if it is an official paper of exchange between one organisation and that of other then the following three is very relevant in this case to understand the reaction of the recipient upon reaching of the letter. It is also important to state in this regard that it is more expensive format of communication and hence this should be considered as a disadvantage. Using newsletters therefore can be exchange which is expensive for the organisation. Never the less the same has to be used on specific locations (Allen, 2017). However this regarding all the aspects in should also be highlighted that even to exchange simple information it is important to accumulator items like a pin as well as paper and up prolific mode of sending the same which involves exchange of economy to achieve the objective. These aspects are irrelevant in case of verbal communication. Written communication is very important in order to keep future documentation track. As per Assignment writing in Al Hamra experts it helps people to keep the record from the order documented information. It becomes relevant if the record keeping is in context of purchasing or selling product.
Visual or onscreen communication is one of the comparatively e more recent form of customer communication. This is a communicating process where communication among people take place by using visual slide drawing air face to face television or smartphone. For evidence in South Africa Samsung is using the MBC station for existing customers or people with a telecast of their product. This information is coming from internal sources of an organisation which is the most usually the sales department which is transferring the information to the television for forecasted and advertisement of the product to reach the greater target audience. The objective of this form of communication is advertisement on most occasions (Konget al., 2017). For that is it can also be highlighted that Huawei is an electronics company which makes maximum use of social network like Instagram or Twitter or Facebook for accumulation of new set of customers as well as keeping the loyalty band of the existing customers and exhibiting their competitors about new product and features a by keeping the market and their domination. Like said by dissertation writing help in Nizwa experts the other two forms of communication the onscreen or the visual form of communication also have its own advantage and set of disadvantages.
Advantages Of The Onscreen Or Visual Form Of Communication
One of the biggest advantages of this form of visual communication is that it acquires greater attraction. Nevertheless in order to ensure the success of this form of communication the content that is portrayed with this mode of communication should be adaptable to attract attention. This means that it should be easy in understanding and the conceptualization should be simple because there is no words however delegation of messages through the expectation format where the television watching is not associated with hearing sounds at the same time to gain address but the reality of the message. On one hand the visual interpretation enables people to gain the message faster rather than any other form of communication. It is also easier in terms of understanding and the impact of influence it has on people. It involves either body language or other forms of nonverbal gestures of individuals if they are portrayed in case of telecasting such messages (Hayhoe& Brewer, 2020). It is evident that Samsung company uses this form of communication as well in addition to simple lovable messages over a radio for communicating with their audience and this is especially used in case of new product launches to demonstrate the lifestyle side of the new products and their adaptability with the new lifestyle trends.
Disadvantages Of The Onscreen Or The Visual Form Of Communication
The cost is the greatest disadvantage of this form of communication. It is evident that in order to convey this kind of a message it is important to telecast the message in television or use the social media network which involves creation of content as well as maintaining a group of its intellectuals who will be able to create message and render the same over various form of paid as well as I am paid media. Therefore when every individual or organisation so want to feature or advertise any element or a product it will cost a lot of money if the same message is to be conveyed as a form of on screen or visual message. It requires more advertising cost compared to radio. Therefore in terms of competition it can be highlighted that the message and the impact that radio is able to create is comparatively more comprehensive and beneficial in terms of product marketing at least (Qinet al., 2019). However assignment help expert said it takes time to understand that by means of visual communication whether people are attracted to the product or not. There for the reaction time that is taken by people against the message conveyed through visual message is much more in comparison to that of verbal messages. At first people takes time to segregate and perceive various fragments of the message and decode the literal sense that the individual or the brand tries to convey by means of the on-screen message. However after this process is accomplished the brands get the perceived benefit of these messages. Nevertheless it is evident that in order to exhibit the larger image of product or brands many organisations use this kind of messages irrespective of the fact that it incurs greater cost.
Web Based Messages
Web based messages implied that communication with people takes place through transfer as well as sharing of ideas and exchanging data through the online media only. In this case the information exchange becomes relevant when some brand message is exchanged over the web platform. Nevertheless this incorporates and also takes into account to the people-to-people communication that takes place regularly over the web-based platform school stop nevertheless the topics under context should be the message and reception of the same message which is convert from any company website or social media pages of the specific brands (Webbet al., 2017). Their perceived advantage as well as disadvantages of web-based communication process.
Advantages Of Web-Based Communication
One of the biggest advantages of the web-based communication is that it is very easy in terms of utility and it is only as easy as using internet and as beneficial as using the sale. This is because the information will be sent and received almost in a moment. It will be easy to communicate with customers all around The World. It is important to state in this regard that there is no and deception or transfer time associated in this case for stock for the conveyance over radio it is important to transfer the message from the marketing team to the radio broadcasting room and then the messages convert (Goudeau &Croizet, 2017). In case of written documentation it is important to submit the letter or email in a format with and transfers it to the documentation Portal of another individual full study nevertheless in case of a web-based conveyance of messages, the immediate click of a button accounts for direct transfer of the message and portrayal of the same at the same time in the web pages of all individuals who are probably over the internet and interested in the brand or the individual who is sharing the message.
Disadvantages Of Web-Based Format Of Communication
This kind of information can be decoded by hackers using the same format of internet and people might hack back and steal data by means of this form of communication. This is a very limited disadvantage although and web-based information exchange is actually very important when it is important to advertise products over a greater platform and showcasing the importance of a product to the greater audience. Recently platforms of web-based information exchange like Instagram and Facebook has become very popular and product marketing over these platforms has also been popular since people exhibit a greater trend of purchasing product which has been marketed over these platforms.
Telephone is electrical instrumentation transfer information using the voice system and not speech system. There are both advantage and disadvantage of telephone exchanges.
Advantages Of Telephone Exchange
it is cheaper to use telephone as a mode of exchange compared to other fast network if it is a case of internal information exchange. In case of a product advertising telephone is also becoming popular as a mode of direct product marketing where individuals are directly called up to discuss about the product and its advantages. it is cheap in terms of advertisement benefit in comparison to television advertisement. Hence the monetary aspect related to it is beneficial in comparison to the visual prospect of advertising (Mentsiev, 2020).
Disadvantages of telephone network issues in in large number of areas on account of poor network strength are accountable to disadvantage to a great extent. Online assignment help experts said many weather conditions like that of storm or rain it will be a great issue as the telephone network is not strengthened by the security of wavelength but wired transference.
In conclusion it can be highlighted that there are pros and cons of almost all forms of communication exchange. For evidence in context of written email, the research study has a discussed that information might not be documented or it might take greater time and cost in comparison to another format. In the same way face-to-face communication can also have its own share of negative issues as ideas might be forgotten and feelings might not be properly express. Never the face-to-face communication is having the maximum impact and the most important actions are expressed in case of face-to-face interactions as it is important and possible to track the real time expressions and the reception reaction of people when they get the message. they both written as well as visual and verbal communications are important from their own perspective. in terms of organisational exchanges all these forms of communications are implemented and used according to their own advantage criteria. Now a days it is viable that with wisdom information exchange is on the rise. Many organisations including the discuss the Samsung company is using it more often for increasing their sales ratio. website marketing can also be considered as either form of a visual or written form of communication depending on the kind of content that is shared.
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Yourbusiness.azcentral.com(2021). Advantage & Disadvantage of the Different Types of Communication Channels. yourbusiness.azcentral.com. Retrieved 21 January 2021, from https://yourbusiness.azcentral.com/advantage-disadvantage-different-types-communication-channels-15774.html