Technology Application In Modern Marketing

Technology Application

Introduction

Technology strategic plans areas for improvement in some locations and precious too many activities at the same time or fail to explain importance of one improvement over the other. This is acute specimen of ineffective prioritisation which ends after wasting money as well as opportunities. Technology is the skill of rapidly evolving and also changing the social characteristics from that of national security to that of the regular lives. The strategic role played by technology focuses on understanding the way in which it helps in innovative transformation of the world will leave. Technology like wave Technology your smartphone or social media for sharing software systems can significantly impact modern marketing. The technology related aspect health organisations in growth and prosperity for the creation of relationship and strengthening the impact as well as enabling people to learn regarding each other which can greatly impact the way in which organisations communicate with the prospective consumers (Nair and Gupta, 2021). The marketers perceive technology to be an important factor coming to the context of development as well as their growth. Technologies demonstrated as important as well as a strategic tool for instrument of overall efficiency and staying ahead of the competitors. The efficient role of marketing has not been altered because of Technology. On the contrary the dynamism in the relationship between consumer and seller is responsible for the same (Akhmadi, 2018). This develops the corporate attitude towards marketing function and associated marketing approaches. It is not possible to separate these elements or bring about changes in rapid evolution of Technology.

Discussion

Main use of internet has the facility in the consumers in getting access to the ways can save data from throughout the world. It incorporates the data which are timeless as well as critical and also verifiable. The click of button enables the customers to gain significant and demonstration about organisations as well as the product (Grewalet sl., 2020). According to essay typer the efficiency of comparing products followed by finding lower price as well as reading review and also communicating with other users by means of for paragliding product quality as well as consumer related satisfaction. Evolution of marketing in the past years that Technology can be considered as a minor role player however it has evolved to be the most eminent and a determining factor at present.

Description Of The Role

As the modern marketing is its we need to enter the domain where the option of alternatives for accomplishing the work is almost infinite foster the days when evidence required to purchase used for and omega standardized and argon. Nowadays people also need various scenarios regarding the condition. Different scenario is now experienced. However, on account of digital marketing, the elements like SEO or SEM or PP have been largely adopted by marketers. The witness of evolution in the industry and it is important not the way in which technology will bring about the evolution in the marketing functions. We reached the point where the space for marketing is a constant and driving IT changes (Omarov, Tikhaya and Lyashenko, 2018).

It is important to note that the marketing industry is evolving and it is also interesting to observe the way in which technology has undergone a revolution in terms of the marketing function where is used. Nowadays the customers have reached an area where they witness the marketing space to be continuously dynamic and reshaping based on unique as well as new concept and trend and strategies as well as best practices (Krasyuket al., 2017). According to a report published in 2019 by university assignment help about 24% of almost 6,000 global marketing agents highlighted that social media should be considered as an important segment of marketing for the last five years. In this regard it can also be articulated that the marketing strategy is the need to be more innovative as well as useful however the regulating advancements have helped the marketers to a great extent. There has been a significant role of Technology in marketing in the year 2019.

Using The Voice

Various statistics I like that about one third of the sea point 5 million research over Google as well as the voice search has been taking place. The purpose of such detailed research is that it is expected to increase in the coming years. Machine learning for automation as well as other kind of technical changes has created a voice which is a useful tool in the recent days. When any individual ask the Google assistant any question then the results achieved from the question is unlike the Google search result where a lot of results appear. In USA only the use of voice assistants increased by about 1 30% in 2019 in comparison to 2018 (Sterne, 2017). This is a progressive growth however a potential challenge for the businesses as well. Hence it has become very important for the marketing agents to attempt and list themselves in the search for stock they need to tailor the Search engine optimisation strategies in order to acquire greater outcome for them. The need to predict when the customers will speak rather than type while is a conductor voice research to stop it is also important to make use of natural conversation and language in accompaniments to longer phrases or the complete sentences in the form of keywords. In this technology will be helping the marketers to get closer to the consumers as well (Matikiti, Mpinganjira and Roberts-Lombard, 2018).

Rising Growth Of Chatbot Technology

This is a emerging Technology however being used for a significant amount of time now. This kind of Technology enables a combination and the use of text followed by a voice as well as messaging in order to undergo conversation and directly with the consumers. According to the survey results the global chat bot marketing has reached value of 1.2 billion US dollars and the rate of growth of this technology is abruptly 24%. In accompaniments to that it can also be articulated that about 45% of the consumers also preferred utilising them during communication with the enterprises. Chatbot is also very beneficial in terms of the way in which the customer enquiry is handled and the way in which grievance management is done by using meticulous amount of data from variable sources (VidhyaLakshmi and Karthik, 2021). Based on the questions asked by people and the problems encountered by people in using it can be articulated that the nature of feedback provided by means of chatbot can be considered as a significant tool for analysis and it can also be considered as a basis to develop the future marketing plans. According to various estimate made by assignment help professional about 80% of the world communication between customer and organisations has been done in recent times by using chatbots. Hence it is important for the business organisations to exclusively incorporate current chatbot feature in their business process. About 40% of the overall business organisations are expected to accommodate this technique within their system by the end of 2020-21 financial year.

Mobile Advertising

It is the invincible aspect that for the last 20 years the way in which social media interaction has taken place has created endless opportunities for the marketing agents. There are different organisations which connects with customers by means of the social media platforms for their personalized campaign. Nevertheless it is however difficult to find the marketers as well as customers with the significant credibility. They need to connect with customers on a real sense and emphasize on human connection which should be put at the heart of brand message in. Social media marketing provide the freedom of advertising to as many people as needed on the basis of a specific budget (Ivannikova and Bognet,, 2021). On the basis of 2017 report it in the articulated that mobile advertisement contributes to 62% of the advertisements in the upcoming 4 years. It is a significant indication that with increasing customers involved in the mobile phones as well as using their devices as a tool for advertising it will increase in terms of a powerful marketing strategy.

Video Marketing

Automation video marketing will continue to influence the marketing process. In this regard the consumers are likely to see video only if it is providing authentic as well as appropriate content rather than reading a detailed blog post. Hens giving a time period when blogging is greatly accepted it is important to note that video marketing should never be underestimated. Large number of marketers emphasize on video marketing. However, even then it should be kept in mind that the customers will be preparing the unique and individual kind of videos (Sun, 2021). According to statistics of video which is provided in emails will be increasing the scope of consumers who click on the link about 250-300 percent in comparison to the nexus of the video which is sent. According to marketers cheap assignment help team it is important to note that the subsequent growth of advertising will always emphasize on indulging in conclusion of more content of this category.

Artificial Intelligence And Machine Learning

It is a very important fact the artificial intelligence server come in a significant aspect of our lives a full stop however in recent times marketing the main acquire the significant importance on the basis of artificial intelligence. Marketing incorporate elements like decision making as well as planning however artificial intelligence is considered to be the most important support system as it provides the scope for decision making. On the basis of this paper different the articulated that people have accumulated about 90% of global data in the last year however only 1% of the cell data has been used effectively (Al Chalabi, 2021). Therefore the concept and knowledge about the role played by data in terms of marketing appropriate decisions about employees followed by strategy and consumers it is also important to note that the marketing agents utilising such data will have a very specific role to play. In accompaniment to machine learning the computers will be provided with various rules to follow however those will be process as well as programmed to learn and then experience important things required by consumers.

The Face Of Marketing Is Changing

The software tool and Technology is helping the marketers to determine new ways of increasing the customers. Nowadays internet is turning into a living entity where there are millions of interconnected devices as well as user related content along with social interaction which happen over various devices like computer or smartphone or tablet. All these resources give birth to a new opportunity for marketing. In case if the marketers of this generation truly wants to achieve the highest potential of marketing efforts then they should turn to technology at its best (Nezamova and Olentsova, 2020).

She has accomplished a transformation in marketing by developing the campaigns to become more personalized and interactive for people and also developing ecosystems which develop more integrated and targeted element for the marketers. It is not only contributed towards development of the interface between the brand as well as people however it has also accounted for transformation. The new technology in marketing has permeated infrastructure as well as a system is based on which government actions are develop and deliver value with the procurement and also adds to the bottom line. In 2013 about 47% of the marketers in USA emphasized on creativity in order to drive marketing strategy for staff in the last year the number has been 29% (Rusetskaya, 2020). In 2022 it has been 56% of the marketers where creativity and Technology has played a significant role in determination of where as well as how the customer engagement process will take place. The 30% of those have a significant impact on technology over creativity. To know more about technology effect on marketing, ask essay writing help from ArabEssay experts.

Being At Par With Consumers

In order to better grasp why it is happening in the markets the need to look at ways people acquire information from and what are their expected form of entertainment as well as expected preferences of shopping sources.

Connectivity

There are about 4 billion of active internet users online all times which implies that about 51 % of the global population is always connected over the internet. In the upcoming three years China and India will be adding more internet users than what exists in USA today (Fenselet al., 2021).

Mobile Phones

About 5 million people nowadays have devices like mobile phones and about half of the connections in this case are smartphones cool stuff that about 93 billion US dollars will be spent on mobile advertisement this year and about 20 billion will be spent on TV ecommerce advertisements. About 2 billion people over the world are expected to purchase goods and services online by the end of 2021. In the same way the elements of entertainment can also be articulated as about one third of online activities is based on expenditure followed by watching online videos and half of billion people watching Facebook videos on everyday basis. Get to know more from plagiarism free assignment help service of ArabEssay

Expectation Of Marketers From Brands

It is important to consider what the marketers demand from the brands in order to understand why the new technology like the block chain technology or chatbot Technology has been growing in terms of its adaptation and utilisation. This is how Technology will be less a transferring device and more equipment for better communication (Dyahrini, Firmansyah and Purba, 2021).

Personalization at scale is the most important element of discussion at this moment. In a recent research studies has been articulated that 90% of the business as having advanced personalization strategy demonstrated increase in revenue in the year 2018. In fact in comparison to digital marketing experiential marketing has been demonstrated by initiatives pretty emotional bond between consumers and brands having about ten times the return on investment for development of measurable loyalty. Also accountability and transparency are some of the most important elements to be considered in this regard full stock out of 6.4 billion US dollar expenditure made by brands on programmatic investment in 2018 about only 27% have made it up to the working media (Gao, 2020). About 12% of the money has been lost to advertisement fraud and about 55% have been lost to the technical taxes when employed at individual stages of the programmatic purchases.

Partnership Between Marketing And Technology

In order to understand the way which is best to apply new technology to a brand or product the marketers will require the assistance of the technology as well as information and legal departments of the company. In this case the challenge for marketers will not be what to do with the data they collected but the way they will be using the same. We can make the best use of the sophisticated Technology however without marketing intelligence which unifies the data inside the use of Technology will not be sufficient in delivering return on investment expected by the marketers or the organisation (Xiang, 2020). You can also ask for write my essay from Arabessay to produce A one tuition assignments.

Budget For Growing Revenue

The cost of investment for new technology is a common element for marketers however as well as with technology the overall cost is expected to divination as economies of scale as well as competition throughout service and platform will be providing a strong increment. In this regard the marketing technology is also likely to increase as the marketing budget grows. Overall advertisement expenditure in USA is anticipated to grow about 24% in the time period between 2018 and 2022. The suggested growth is expected to increase from 2 21 billion US dollars up 22 75 billion US dollars. In 2022 it has been 56% of the marketers where creativity and Technology has played a significant role in determination of where as well as how the customer engagement process will take place (Winarko, Sihabudin and Dua, 2020). The 30% of those have a significant impact on technology over creativity. Nevertheless in this regard it can be clearly articulated that marketing expenditure is also expected to increase as the growth of marketing budgets take place. Overall advertisement related expenditure in USA is anticipated to grow about 24% as a directed the above. There will be share of budget dedicated towards marketing technology and it is anticipated to remain stable over the same frame of time which should be 30% in 2018 should be 32% in 2022.

Conclusion

The technology category receiving the most investment is based on the kind of organisation and the scope and level of implementation needed. Some techniques required basic integration with the legacy infrastructure however some others demand potential and extensive integration in stock never the less investment is justified by the amount of revenue that technology is anticipated to bring for the organisations. With the digital interaction will be responsible for generating more data set which enable retailers to increase the scope of customers in slow motion for a by price and product for individual customer on a dynamic bases in real-time environment. It is not possible for an individual to expect all organisations Technology it depends on the specific company and their need for growth in the industry. However there is still some growth marketing agency which will be expected to make a significant difference in the overall marketing domain. Understanding the demand of consumers and the way their requirements vary can be assessed appropriately by means of Technology. However the organisations should incur expenditure and also ensure their employees are properly trained and they have adequate knowledge in order to make the best use of Technology. Cloud or artificial intelligence or data analytics are the basis of other techniques emerging and continuing to grow after the massive impact of technical incorporation in marketing domain since 2019.

Reference list

Akhmadi, H., 2018, April. Use of Information and Communication Technology (ICT) on Agricultural Marketing in Indonesia a Brief Literature Review. In Proceedings of the International Conference on Food, Agriculture and Natural Resources (FANRes 2018).

Al Chalabi, A.S., THE EXTENT OF APPLICATION OF E-TOURISM MARKETING TECHNOLOGY IN THE WEBSITE OF THE IRAQI TOURISM BOARD.

Dyahrini, W., Firmansyah, E. and Purba, J.M., 2021. The Effect of Digital Marketing, Digital Money on Performance PT. Indosat (Case Study in Bandung Sales Area). Psychology and Education Journal58(1), pp.6343-6349.

Fensel, A., Akbar, Z., Kärle, E., Blank, C., Pixner, P. and Gruber, A., 2020. Knowledge Graphs for Online Marketing and Sales of Touristic Services. Information11(5), p.253.

Gao, Z., 2020. Construction of Agricultural Products Marketing System in the Computer Age. In Innovative Computing (pp. 319-326). Springer, Singapore.

Grewal, D., Hulland, J., Kopalle, P.K. and Karahanna, E., 2020. The future of technology and marketing: A multidisciplinary perspective.

Ivannikova, M. and Bognet, B.S., 2021. The role of social media marketing in promoting small and medium business.

Krasyuk, I.A., Krymov, S.M., Medvedeva, Y., Chernisheva, A.M. and Lashko, S.I., 2017. Marketing management in retail chains. International Journal of Applied Business and Economic Research15(12), pp.83-91.

Matikiti, R., Mpinganjira, M. and Roberts-Lombard, M., 2018. Application of the technology acceptance model and the technology–organisation–environment model to examine social media marketing use in the South African tourism industry. South African Journal of Information Management20(1), pp.1-12.

Nair, K. and Gupta, R., 2021. Application of AI technology in modern digital marketing environment. World Journal of Entrepreneurship, Management and Sustainable Development.

Nezamova, O.A. and Olentsova, J.A., 2020. Innovative marketing technologies in the markets of the Krasnoyarsk region. Азимут научных исследований: экономика и управление9(2), pp.247-250.

Omarov, M., Tikhaya, T. and Lyashenko, V., 2018. Internet marketing technologies in civil engineering.

Rusetskaya, D., 2020. Changes in modern marketing.

Sterne, J., 2017. Artificial intelligence for marketing: practical applications. John Wiley & Sons.

Sun, Y., Research on Precision Marketing of Big Data in Small-and Medium-Sized E-commerce Enterprises. Modern Industrial IoT, Big Data and Supply Chain, p.121.

VidhyaLakshmi, M.K. and Karthik, K., APPLICATION OF MODERN TOOLS AND TECHNIQUES IN MARKETING MANAGEMENT. PERSPECTIVES ON BUSINESS MANAGEMENT, p.13.

Winarko, H.B., Sihabudin, A. and Dua, M., 2020. The Role of Opinion Leadership in Social Media Marketing Technology Adoption Process. Winarko, HB, Sihabudin, A., & Dua, M.(2020). The Role of Opinion Leadership in Social Media Marketing Technology Adoption Process. International Journal of Advanced Science and Technology29(5), pp.11510-11522.

Xiang, F., 2020, March. Research on Computer Network Marketing in E-commerce. In 2020 International Conference on Computer Engineering and Application (ICCEA) (pp. 303-305). IEEE.

Advantages And Disadvantages Of Group Decision Making

Group Decision Making

An effective group carries out various tasks or function to perform its work and ensure member satisfy in all the stance and show team spirit. Different task function is very crucial in the life cycle of a group. In any organization, managers use groups decisions for several reasons out of which one is a synergy that occurs when group simulate the new solution and on other is bringing knowledge and experience to the problem-solving activities

At times group decision can be predicted when comparing the initial view of group members. The simple relationship between the group simulation and the final decision result can be predicted from the social decision scheme. It is well known social decision scheme estimates group decision as much as 80% of all the time. 

One social scheme majority based on the win-win rule suggested whatever position taken by the team lead will be supported by the members. Another scheme is the truth win scheme that suggests correct decision will appear as several members start realizing their appropriateness. Amid the two-third win, the rule shows a two-third member of the group favoured the decision being made by the team lead. 

At lasts, the final shift riles states members supported the decision also represented first shift in the opinion shown by the member. In this direction, there are different ways group decision will be made, however, the group decision-making process comes with lower satisfaction at many times and currently studies have been made to know what rule must be used in a particular situation(Herrera-Viedma et.al, 2017). For instance, researches revealed majority win rule is used most often in the judgement tasks whereas the truth wins rule when the tasks in intellectual ones. Therefore it can be said there are different aspects of the group decision-making process and related advantages and disadvantages covered under the article.

Advantages And Disadvantages Of Group Decision Making

Group decision making also involved several advantages and disadvantages as predicted by the assignment maker

The Advantages Include

More knowledge and experiences involved in group decision through a pooling of group resources(Belošević, et.al, 2018)

Increased acceptance towards decision making 

Great understanding of the decisions made

Increased commitment towards the business operative function

Some Major Disadvantages Include-

Pressure within the group to confirm the decision

Dominating the decision forcefully by the leader

The amount of time required would be higher as the group decision-making process is relatively slower

Several empirical studies concluded, effective decision making process largely depends on the substantial task or type of the tasks allocated. For instance, judgement tasks would require prediction and estimation of all superiority and breadth of experiences that multiple members can bring about. There is some study that has shown group who work till long period tends to be most competent 70% of all times. This study says the experience is a viable element that has to consider when comparing the effectiveness of individual and group decision making. To know more, get plagiarism-free essay help from ArabEssay experts anytime.

Limitation Of Group Decision Making

Two potential liabilities have been discovered under the group decision making process one is groupthink and other group polarization-

Group Think-  One such liability of the cohesive group is the development of groupthink. Most of the cohesive group tends to identify the solidarity as such members identify strongly within the group(Gomes, 2018). The majority, high ranking teams who decide without outside help are prone to groupthink. A group member pertaining suffering from groupthink show the following symptoms-

The illusion of invulnerability where group tends to feel they are above the criticism

The illusion of morality when group feel they are always moral during executive actions

The illusion of unanimity when silence constructed as acceptance

Stereotypic as per the evil perspective

Peer pressure experiences among group members

Self-censorship when group members don’t feel like expressing their doubts

Mindguards

Group Polarization- 

This shows discussion among the group made risker decision and acceptance of greater risk. Individual who is initially favour the issues showing an opposite reaction. This shift of position in the view called group polarization.

Group polarization exerts greater influence over group decision making, one such explanation is evident at the time of analyzing social schemes. Prior to the group decision, a member thinks he or she holds a better view than others(Proietti, 2017). 

A group polarization leads to the adoption of extreme views, which in some cases can be disastrous. To know more about group polarization and its impact on organizational development, get online assignment help from ArabEssay anytime.

Techniques To Approach The Right Group Decision-Making Process

Brainstorming- This is a weapon for a manager for generating alternatives. The ideas behind using brainstorming are giving space to many ideas spending much time in the evaluation until all the ideas suggested being gathered.

Nominal Group Techniques- This is a highly structured approach reflecting generating alternatives and choosing one known as nominal group technique.

This involves the following techniques-

Individual silently list their ideas

Ideas will be written on the chart when it is being gathered

Discussion is permitted just to clarify the ideas

A written vote is included 

Devils advocacy – Here a group is given the role of critic. It would help the organization to avoid costly decisions also identifying potential pitfalls in advances

Dialectical inquiry- It is an essential debate between the two sets of recommendation. When using this technique, make sure a win-lose attitude guarded with loss of concentration far-reaching to get the most effective solution. You can also adhere significant information in regards to group decision making from ArabEssay essay helpers

Conclusion

For centuries group decision making came into role play bringing effective decision and enhances the company’s productivities that bring with group dynamics. Here in this article, we have enlisted the advantages and disadvantage of the group decision-making process that includes Increased acceptance towards decision making and a Great understanding of the decisions made also sometimes dominating the decision forcefully by leader incidence evidently decreasing group decision effectiveness. Using brainstorming, nominal group techniques company can reduce the impact of group think and group polarization.

References

Belošević, I., Kosijer, M., Ivić, M., & Pavlović, N. (2018). Group decision making process for early stage evaluations of infrastructure projects using extended VIKOR method under fuzzy environment. European Transport Research Review, 10(2), 1-14.

Gomes, P. F., Reia, S. M., Rodrigues, F. A., &Fontanari, J. F. (2019). Mobility helps problem-solving systems to avoid groupthink. Physical Review E, 99(3), 032301.

Herrera-Viedma, E., Cabrerizo, F. J., Chiclana, F., Wu, J., Cobo, M. J., & Konstantin, S. (2017). Consensus in group decision making and social networks.

Proietti, C. (2017, September). The dynamics of group polarization. In International Workshop on Logic, Rationality and Interaction (pp. 195-208). Springer, Berlin, Heidelberg.

Cash Flow Statement And Its Nature

Cash Flow Statement

Financial statements expose the ability of an organization to generate cash and its equivalents and certain timing and limits. Information on cash flows is useful in providing and assessing the capability of a company to utilize those cash reserve company posses.

In general term a cash flow statements used in conjunctions with financial statements for evaluating change in net financial assets, an entity is posing as well its ability to affect the timing of cash flow (Kousenidis, 2006).

The cash flow statements are known to enhance comparability of performances of a different organization. This happens because it eliminates different accounting policies for the same events and transactions. It also helps in examining the existing relationship between profitability and net cash flows impacting charging prices.

Cash And Cash Equivalents

Many Essay writer in Saham have said, a cash flow statements provides a brief analysis of cash changes and cash equivalents, there to understand about cash flow statement one should know actual meaning of cash and cash equivalents.

Cash 

Cash of a company comprises hand on hand deposits, liquid investments which can be a later deposit and withdraw on prior notice. For instance, a term deposit with a bank is known as a demand deposit. But if bank charges on premature withdraw of cash, then this term deposit is said to be demand deposit (Subramanyam, 2014).

Cash Equivalents

They are short term and highly liquid investment which are ready to be converted and subject to insignificant changes in risk values (Paolone, 2020).

Cash equivalents in a company held for the short term commitments rather investment purpose. A debt investment in securities also classified as cash equivalents when it is based on short term maturity.

Bank Overdrafts

Bank borrowings generally classified as financial activities. But bank overdrafts repayable on demand are included in cash flow management as it encompasses both components of cash and cash equivalents.

According to online assignment help experts, cash flow are categorized into three activities

Cash flow originDescription
Operating ActivitiesA principle revenue company generated including transaction of events determines net income
Investing activitiesThese activities are related to capital expenditure, intercorporate investments and acquisitions
Financial ActivitiesIt is related to transactions changing capital structure(Sayari & Mugan,2013

Nature Of Cash Flow From Investing Activities

Investing activities are referred to as long term assets and other investments but not cash equivalents.

Cash flow from investment represents the extent via expenditure have been made for the resources and used to generate future income and net profits.

As defined by accounting assignment helper, cash flow from investing activities are-

  • Cash payment to gain fixed assets
  • Cash receipt from fixed assets and sales a
  • Cash payment to get an equity
  • Cash receipts from future contracts and swap contracts except cash arises from the trading purpose

Nature Of Cash From Financial Activities

Financial activities are those activities that are resulted from a change in size and composition attributing borrowing and equity of the firm.

Its separation expansion helps the company in claiming future cash from the providers.

An example financial activities are-

  • Cash proceeding from shares issuing or other equity
  • Cash payment to the owners 
  • Cash proceeding to issues loans, notes, bonds and mortgages
  • Cash repayment of the amount borrowed
  • Cash payments by a lessee

If you have any doubt in understanding any of the concept relating to cash flow statement or seeking help to write accounting assignments, then ArabEssay based assignment writing in Al Hamra experts would be the best choice for you.

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Conclusion

The article started with defining cash flow statement, cash and cash equivalents. On that note, it can be deduced a cash flow statements used in conjunctions with financial statements for evaluating change in net financial assets. On the other side, cash equivalents are short term and highly liquid investment which are ready to be converted into assets. In the next section, we have determined the cash flow nature of operating, financial and investing activities. Each one plays a distinct role and suggested information. For instance, Cash flow from investment activities represent the extent via expenditure has been made or cash flow from financial activities helps the company in claiming future cash from the providers.

References

Bradbury, M. (2011). Direct or indirect cash flow statements?. Australian Accounting Review, 21(2), 124-130.

Kousenidis, D. V. (2006). A free cash flow version of the cash flow statement: a note. Managerial finance, 32(8), 645-653.

Paolone, F. (2020). Concluding Remarks: The Importance of Cash Flow Statement. In Accounting, Cash Flow and Value Relevance (pp. 69-81). Springer, Cham.

Sayari, N., & Mugan, F. N. C. S. (2013). Cash flow statement as an evidence for financial distress. Universal Journal of Accounting and Finance, 1(3), 95-103.

Subramanyam, K. R. (2014). Financial statement analysis. McGraw Hill Education.

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