Traditional Vs Digital Marketing A Comparative Analysis

Traditional Vs Digital Marketing

Introduction

There are reasonable differences between digital and traditional marketing practices. Analysing the differences it is important to interpret which type of marketing will suit the requirement of individual marketer. Digital marketing is constantly evolving. However, the trend of basic popularity in traditional marketing compels marketers to choose this option of marketing. This research will delineate the advantage and disadvantage of traditional and digital marketing in multiple contexts (Kayumovich and Annamuradovna, 2020). In congruence with the relevance of different business and the scope of marketing in individual business domain, is research will create a detailed discussion of multiple approaches of digital and traditional marketing demonstrating their respective importance.

Digital marketing is the use of digital channels like websites or social media as marketing tools for establishing communication with external stakeholder groups. Any social media user should have some across advertisements popping up in the mainstream social media profile of the individual. This is a very basic example of digital marketing. On the contrary, traditional marketing involves the use of traditional channels like printed media or billboard or electronic media. Use of electronic media is versatile as it is a sometimes counted among digital marketing medium and sometimes in traditional marketing medium. On a general note, before the introduction of the digital marketing processes, use of electronic media like television was a still counted among the traditional means of marketing. Speaking of traditional marketing assignment writer think about Don draper in mad men who was a brainstorming about TV commercial ideas and a copy for the Coca-Cola company (FIAMMENGHI, 2019). Until the development of internet across the world vehemently since 1990, use of traditional marketing was the only kind of marketing available for organisations.

Analyzing The Difference Between Traditional And Digital Marketing

The primary difference between traditional marketing and digital marketing is the use of medium through which the marketing message is conveyed to the audience. On one hand, traditional marketing uses traditional form of media like print media which involves magazine and newspaper. In contrast, digital marketing is based on the use of digital media like social media or paid and unpaid websites.

Traditional marketing should not be considered old-fashioned (Bala and Verma, 2018). In spite of the rapid growth of digital marketing in almost all industry, traditional marketing still has the primary role to play in influencing lives of people, even in the face of ever-growing requirements to step out in the digital world.

Significant impact of impactful television commercial and tactile nature of the rolling stone magazine are as important and significance today as it has been twenty years ago, because of the lasting impact it created on the mind of people. On a subconscious level, we are still reminiscent about the impact that it created. We are still attached with the brand on an emotional level implying that the brand loyalty of the company is a still on a high note.

In the same way the aspects of digital marketing equally important. On some cases they are more important than traditional marketing. Digital marketing uses the specific everyday touch points of internet users for reaching customers. An example can be provided. An individual might be searching for best holiday ideas for the upcoming weekend getaway or vacation. There are high level of chances that very soon pop-up advertisement of Sky scanner will show up on the screen (Roncevic, Lukcic and Spoljaric, 2019). Using internet for multiple casual and work purpose is every day, is a a must to do in everybody’s lives. Plagiarism free assignment help suggested Digital marketing uses this window as opportunity bye cleverly integrating marketing communication messages through digital channels to reach the customer just when they are in a need for some similar products.

Selection Of Reasonable Marketing Methods

Most researchers argue that the crux to successful marketing is finding the correct balance between traditional marketing as well as digital marketing. In the year 2021, digital marketing is on the forego. None of the organisations can yet disregard the significance and importance of traditional marketing. Both create a very strong impact in the mind of the audience when used together. The example of Guinness can be taken in this regard. Their television commercials have become very famous because of the uniqueness and highly significant cinematography. After twenty years of development the classic 1999 campaign of Guinness is still considered to be one of the most famous television commercials of all times (Kaur, 2017). Even with the legendary status the organisation still had to incorporate relevance in their marketing process and imbibe digital marketing strategies so that did not miss out in a significant marketing scope and opportunity of appearing to any significant target customer segment. GUINNESS stepped out into the domain of digital marketing in order to create appeal towards brother as well as younger audience therefore expanding the target market. In order to increase the scope of digital marketing, Guinness used video content significantly and disbursed the same over Facebook and Instagram. Rather than simply accomplishing marketing goals like refurbishing television commercials the organisation developed the campaigns as the first social video by composing their shots specially with Instagram and Facebook features in mind. The videos were very critically targeted to the audiences of our Facebook and Instagram separately and respectively (Riedler, 2020). As an outcome of the organisation was able to create a visually stunning and highly influential social media campaign exhibit in Compton cowboys who care for their horses in California. Major team of the researchers called their campaign perfectly trendy and highly shareable feed for Instagram.

Advantage And Disadvantage Of Traditional Marketing

The current increase of prominence of social media has led to undermining the importance of traditional marketing methods. However a large number of researchers counterfeit this fact. Traditional marketing still has a critical role to play in everyday life of consumers. In case if companies have the budget to sponsor the campaigns over magazine and television then the campaigns can be very significant. Traditional marketing include outdoor marketing like set up of billboards, posters, vehicle wraps and so on other than that the popular traditional marketing channels include broadcasting of television and radio followed by print release over magazine and newspapers (Minculete and Olar, 2018). Telemarketing with help of phone and text message along with window display and sign is also considered to be critical option of traditional marketing. To know more, get free term paper help from ArabEssay professional team today

Advantages

Traditional marketing is very impactful. It is also very easy to understand. Visually appealing billboards or very significant television commercials are normal aspect of everyday lives of people. People find it easy to digest them and often find them entertaining (FIAMMENGHI, 2019). This have an impact on their subconscious mind which enables them to purchase the concerned products.

Printed Marketing Materials Have Permanent Impact

If there is an advertisement in any of the issues of New York times, then it will be published and circulated until the magazine is recycled.

Content Of Traditional Marketing Is More Memorable

Seeing something in the real life in comparison to that on the phone is likely to be remembered with more impact. Anticipation of the super bowl advertisements or some impressive window display a likely to stay in the mind more in comparison to any Instagram advertisement which are casually scrolled away by people.

Disadvantages

Difficulty In Measuring Campaign

It is very difficult to measure the campaigns over traditional media. There are specific way of measuring traditional campaign like brand cracker however such tool are not highly influential or intelligent like the tools available for measuring the impact of digital marketing (Sherman, 2019).

Often Expensive

If a start-up organisation tries to conduct traditional marketing then it is very viable that it will not have the necessary fund for A4 pages spread advertisement in vogue magazine. The expense of various kinds of traditional marketing is considered to be a critical setback.

Absence Of Direct Interaction With Customers

Unlike the social media and other form of digital marketing, traditional marketing keeps the marketer in the dark regarding the reaction of audience. It makes the aspect of anticipating the outcome of marketing effort difficult in case of traditional marketing.

Advantage And Disadvantage Of Digital Marketing

There is no doubt that traditional marketing has very significant impact. However in contrast we should not forget that we are living in the internet age and currently digital marketing is having very significant and height gauge impact if not greater impact in consideration to traditional marketing. Currently about 60% of global population are about 6 hours and 40 minutes online on an average every day. It is projected that by the end of the year 2021 about the 73% of e-commerce sales will be based on orders placed from digital devices. Therefore it is height and that organisation should you spend significant time and opportunity for clever digital marketing activities (Bailey, 2020). The most important aspect of digital marketing activities is a social media marketing over Facebook or Instagram. As per the instant assignment help professional view, There are other social media channels as well. Website marketing followed by paid and unpaid content marketing constitutes two very important elements of digital marketing. Getting also takes into account the elements like affiliate marketing or inbound marketing. In order to impact pay per click or search engine marketing, it  is also used as a part of digital marketing.

Advantages

Scope For Engagement

Better scope for engagement is one of the greatest benefits of digital marketing. Use of channels like social media enables physical perception of what the audience things about the brand and the marketing campaigns. The marketers are able to understand that give their content is being repeatedly shared and liked and ushered with significant amount of positive comment, then the campaigns would become fruitful in the long run (Key, 2017).

Easy In Measuring The Campaign Outcome

On the flip side to traditional mode of marketing, the elements of digital marketing tracking is exceptionally into the depth. It makes the learning extremely clear for the upcoming round of marketing initiatives.

Helps In Achieving Clever Targeting

Digital marketing creates a hands-on approach to understand customer preferences. For evidence if an organisation has the tools of specifically targeting and understanding demands of a specific demographic criteria of unit customers well they can easily create perfectly tailor-made content and even perfectly customised products for fitting the requirement of the customers.

Disadvantages

Digital Advertisements Are Annoying

It is considered that digital advertisements can be annoying. Sometimes people can simply scroll Facebook home page for perceiving activity of friends. However they will come across a sponsored advertisement for something which the individual has been searching over an e-commerce website or other digital media the last night or day before (Sharma, Sharma and Chaudhary, 2020). It is undoubtedly a disliked activity however in spite of being clever targeting.

Lack Of Permanence

The efforts in digital marketing like use of Google advertisement or promotional email or social media advertisements can be resulting in a fleeting outcome. They are not tangible and this kind of advertisements can be easily ignored. In case if target audience keep on scrolling or clicking on the next page, the advertisement will then be gone from the screen.

Constant Evolution

In order to achieve the major positive impact from digital marketing effort it is important for organisations to acquire greater learning. Individual social media channel needs their own specialist for activities ranging from search engine marketing social media (Roncevic, Lukcic and Spoljaric, 2019). Every channel require professionals to get the best outcome against the content promoted. However grassroots social media marketing campaigns are also a great start for entry level companies.

Competition For Better ROI

Traditional marketing might have evolved in last twenty or thirty odd years. However, all fundamental aspects of traditional marketing remains the same. The marketing techniques used by organisations in the current day depend significantly on the very relevant 4 p’s of marketing. These are product, place, social enterprise. All successful business understands the significance of developing proper sales funnel. Leveraging 4ps of marketing here’s a business to achieve the prospect and customers through any individual sales funnel and perceive the favorable outcomes.

Product: Effective marketing initiatives with proper understanding of the capabilities and limitations of owner product. Any organisation has a good idea regarding whether their product will create high demand in the target market or it will always stay intangible.

Price: Overall cost associated with the product depend on the level of understanding regarding the product. Price always become the determining factor when the elements like supply or demand or profit margin comes into context of discussion (Yang and Jun, 2002).

Promotion: It refers to the strategy for getting the publicity about the product into the market. And helping in promotion of the product and acquiring better visibility comes under the aspect of promotion. Therefore advertisement posted on the billboard is a promotion and setting up Facebook advertisement is also a promotion.

Place: traditional marketing is highly dependent on Getting product in front of target audience at the right time and at the right place. It also imply putting up the right price. In marketing domain, placement has a significant role. Since the product is placed in an ideal location, there is significant chance of converting prospects to customers.

Apparently digital marketing can look different in comparison to traditional marketing in large number of ways. However, it all comes to the differences in the fourth element of the 4 p’s of marketing model, promotion. Digital marketing has great impact as it takes into account the elements in all four p’s of marketing. In fact there is uniqueness in the way digital marketing approaches towards fulfillment of the elements discussed under all four p’s of marketing (Ibrahim, Aljarah and Ababneh, 2020). Researchers state that the way in which digital marketing accomplishes the elements of 4 p’s of marketing is sometimes better than traditional marketing. Get to know more about 4 ps of marketing from essay writing help team of ArabEssay

Downsides Of Traditional Marketing

It is undoubted that traditional marketing still has a very crucial point of impact. It is the biggest platform for immediately taking a product among the largest possible target market. However, researchers nowadays state that with the advent of technology it is possible for marketers to communicate their business with audience in many new opportunities. Investigation of the loopholes of traditional marketing is important. It is now not the only viable opportunity of marketing.

Lack Of Interaction

One of the most obvious and immediate limitation of traditional marketing is that there is seldom any scope of interaction between customers and the medium of marketing used by the marketer. Traditional marketing is undoubtedly the biggest platform for surfacing and broadcasting information towards the target audience (Key, 2017). However the brand building exercise is practiced with the hope of attracting attention of the appropriate people and the wish of converting them into potential customers. It is mostly possible when the medium of marketing used by the market and will have the scope of two-way communication.

Lack Of Control Over Timing

Traditional marketing depends on the promotional methods which has been executed however now cannot be updated. It can be a static release over newspaper or other commercial platform like television. In order to revise the existing information it is important to bring down the previously published information and replace it with a new advertisement. It is not possible to bring about any change or replacement in the old one itself. On an immediate basis it has hardly any impact. In the long run it can however create significant impact. An instance can be in this regard. There can be an organisation which is the running a magazine advertisement for promotion of the latest widget (Riedler, 2020). There can be a major update to the widget which can have significant impact in customer purchase if the same is promoted. However the use of traditional marketing method will make it impossible for the organisation to change the current advertisement which has been on air. In order to do so there will be a huge dent in the marketing budget. It imply that by doing so the organisation will we already incurring great amount of expense.

Higher Cost

Recurring costs in doing traditional marketing can be a significant investment in which you might or might not provide substantial return. The advertisement in local newspaper will be successful and effective if only the target audience see the advertisement on the day when it is published. However there is no algorithm for probability with substantiate that are the target audience will definitely see the advertisement in the newspaper on that specific day. Therefore in order to fill in the gap it is important to put up the advertisement repeatedly which is definitely reason why higher costs are associated with traditional marketing. There is no other alternative also (Sherman, 2019). This is because any organisation would like to ensure that the marketing content developed by them, reaches the maximum possible target audience and creates sales impact. Development and distribution of posters and flyers are considered to be one of the most popular form of traditional marketing. However it is a one-time exposure and again there is a high level of chance that the target audience might not have collected the poster on that specific day. In comparison if the content was published over a website then it would have brought in large number of targeted visitors. Else to know more buy assignment online from ArabEssay to get much detailed information.

In case if it would have fallen into hands of wrong target population they would have employed the word-of-mouth publicity to let the target audience know about the advertisement. In this case there is a little controversy. A set of researchers argue that in case of the print campaign over a newspaper or a poster, the same can also be distributed. For evidence, a new elevation model is published by a company. In order to promote the new product the company creates the posters and distributes them on road. Considering the above logic the poster falls into the hands of an individual who has recently purchased a television. It is evident that he is certainly not among the target customers second. For that purpose, it can also fall into the hands of a person who is not loyal to the specific television brand. He might not have the habit of watching television and rather prefer to buy a costly mobile phone or tablet. In that case even if we cannot do word of mouth publicity he can simply pass the newspaper page or the posted to a person whom he might know to be in requirement of the same equipment or product. Therefore the question arises how it is different from digital marketing and house the scope of word-of-mouth publicity in digital marketing is better. Digital marketing offers a scope of sharing content over a very large audience base (Bala and Verma, 2018). In this case a leaflet or a poster might be shared to maximum two or three people. However that also cannot be possible at the same time. Majority of brands provide offers for limited time period. The means of traditional marketing, by the time the leaflet reaches the hands of targeted customer who would be willing to purchase the product, the company might have pulled up the product line or On the offer. In contrast in case of digital marketing people have the ability of sharing specific content with all their social media friend and acquaintances (Kayumovich and Annamuradovna, 2020). In fact, people outside their friend list can also have a look into the content. This is how if the content is shared simply three to four times, it will be able to grab the attention of a larger target audience  in comparison to traditional marketing.

Conclusion

In conclusion, it can be articulated that digital and traditional marketing have their own place of importance. However it can also be summarised that are considering the needs like rapid promotion and faster word of mouth publicity at minimal and negligible cost, there is perhaps no alternative to digital marketing. Therefore it can also be concluded that small businesses will be benefited by using digital marketing in comparison to traditional marketing. Organisations should attempt to digital marketing if they are not finding significant growth through traditional marketing. The research study has clearly articulated the loopholes of using traditional marketing. There is little risk involved in digital marketing however with great return of interest. It ultimately depends on the business and its promotional needs; digital and traditional marketing processes will be used for maximum possible profit.

Reference List

Bailey, . 2020. Digital marketing vs. traditional marketing: what’s the difference? – 99designs (2020). Available at: https://99designs.com/blog/marketing-advertising/digital-marketing-vs-traditional-marketing/ (Accessed: 19 February 2021).

Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering8(10), pp.321-339.

FIAMMENGHI, C., 2019. Communication in internationalization strategies, from traditional to digital marketing: the case of Coca-Cola Italia.

Ibrahim, B., Aljarah, A. and Ababneh, B., 2020. Do social media marketing activities enhance consumer perception of brands? A meta-analytic examination. Journal of Promotion Management26(4), pp.544-568.

Kaur, G., 2017. The importance of digital marketing in the tourism industry. International Journal of Research-Granthaalayah5(6), pp.72-77.

Kayumovich, K.O. and Annamuradovna, F.S., 2020. The main convenience of internet marketing from traditional marketing. Academy, (1 (52)).

Key, T.M., 2017. Domains of digital marketing channels in the sharing economy. Journal of Marketing Channels24(1-2), pp.27-38.

Minculete, G. and Olar, P., 2018, June. Approaches to the modern concept of digital marketing. In International conference Knowledge-based organization (Vol. 24, No. 2, pp. 63-69). Sciendo.

Riedler, L., 2020. Traditional and digital marketing towards Generation Z.

Roncevic, A., Lukcic, T. and Spoljaric, P., 2019. Impact of traditional and digital marketing on consumer perception. Economic and Social Development: Book of Proceedings, pp.330-340.

Roncevic, A., Lukcic, T. and Spoljaric, P., 2019. Impact of traditional and digital marketing on consumer perception. Economic and Social Development: Book of Proceedings, pp.330-340.

Sharma, A., Sharma, S. and Chaudhary, M., 2020. Are small travel agencies ready for digital marketing? Views of travel agency managers. Tourism Management79, p.104078.

Sherman, S. 2019. Digital Marketing vs Traditional Marketing: Which Produces Greater ROI? (2019). Available at: https://www.lyfemarketing.com/blog/digital-marketing-vs-traditional-marketing/ (Accessed: 19 February 2021).

Yang, Z. and Jun, M., 2002. Consumer perception of e-service quality: from internet purchaser and non-purchaser perspectives. Journal of Business strategies19(1), p.19.

Effective Online Marketing Strategies

Marketing Strategies

Introduction

Online marketing refers to the marketing principles as well as techniques by means of electronic media as well as other sources some more specifically to be associated only with the internet. The terminology like a marketing or internet marketing or digital marketing or online marketing can be frequently interchanged and mean the same. Online marketing is a generic process associated with the advertisement of brands or any product by means of using internet facilities first of its associated with the direct response of marketing as well as indirect marketing elements and makes utilisation of a great range of various modern technologies for helping in connection of business with the potential customers (Chaffey and Smith, 2017). In conclusion it can be highlighted that online marketing includes all necessary activities of organisation reaches the company conducts by means of world wide web with the absolute objective of extracting the new businesses along with new marketing alongside identification and development of customer relationship and maintenance of the current business. It is also operated with the objective of development of the popularity of the brand. The way in which online marketing helps in achievement of these objective this will be discussed in detail in context of this research-based essay.

Comparison Of Online And Traditional Marketing

When marketing strategies are implemented appropriately the expected return on investment from the online marketing can exceed that of the traditional marketing outcome by a great difference. Whether it is a brick-and-mortar organisation which is called a developed business or a completely concerned online operation internet or online marketing is the only opportunity that can help the organisation to access the domain of digital business world. It can be used as an option for reaching literally to millions of people every year (Kingsnorth, 2019). Currently online marketing is at the front line of redefining the way in which the organisations interact with customers on a regular level.

Analyzing Changes Brought About By Online Marketing

Segmentation Or Targeting

The online customers of a company have various and variable demographic characteristics as well as requirement and acidic behaviour in comparison to the offline customers. These offline customers are also referred to as the traditional customers of traditional marketing. In this regard it can be followed up that variable approaches to segmentation might be needed along with specific segmentation strategy to be selectively targeting the audience. Online marketing currently follows 6 common segmentation options (Micu et al., 2017).

Customer Profile Characteristics

It is also referred to as demographics and it is a crucial standpoint where most business start going online on the basis of the traditional segmentation depending on the nature of the customer which has been recorded in context switch determination of the customer profile. In case of business to customer internet-based retailers it will be incorporated in the elements like age 48 by gender as well as geography. However Dissertation writing help Ajman professional predicted in connection with the business-to-business organisations it will incorporate the present its size of the organisation as well as the industrial sector or the product where the organisation is operating (Roy, Datta and Basu, 2017).

Customer Value

Customer values can be current as well as future. Operators try understanding customers such that they might focus as well as developer loyalty group. On unusual basis it will be divided ad on the basis of customer types into specific and unique groups. These are the most valuable customers who make frequent online purchase followed by the most growth projected customers who are potential customers and have the capability of becoming loyalty customers over the internet forum and in the end there is the below zero customers who are the customers who will not at all be purchasing online. While considering the loyalty-based segmentation it is important to compare current value against the future value (Ducange, Pecori and Mezzina, 2018). For evidence the customer behaviour towards electronic marketing survey made by the various retailer groups can be consulted to understand how the perceptions differ  actually.

Customer Life Cycle Groups

Since the visitors use the various online services they usually do pass through some stages before purchase of products which are also called online loyalty letter. They might feel some of the forms which ask for some specific information like their region or gender or age group and so on. In connection to the retailers encouraging customers to move from the initial purchase to second purchase is a great challenge and then on moving to the third purchase can be a super challenging affair. Sometimes in Proposal writing help promotions as well as discounts are needed for encouraging further purchase.

Customer Behaviour

Customer behaviour in response as well as purchase is critical (Saleh, 2019). Customers interact with online purchase by using advertising email or the pages visited on site and captured and based on that the online marketing agents are able to develop a detailed response as well as purchase history of the customers. From their own they are able to easily track frequency followed by the recently bonnet is d value and category of the products which has been purchased from the customers frequently visiting the website using the calculation of rim analysis.

Multichannel Behaviour Of Customers

No matter however customers have been offered with online channels, some of the customers have to be offered with only the online portal of communications and however some will only pay for traditional channels. Nevertheless this is a very potential statement followed by digital marketing agents. On the basis of these retailers might be able to determine which specific customers will prefer all activities more and therefore reduced frequency of using the traditional communication channel for those preferred customers (Bleier, Harmeling and Palmatier, 2019). Living cost and create a more project and targeted channel of communication which can also increase the ratio of conversion to final sale.

Customer Persona Incorporating Psychographics

On the basis of the 5 parameters demonstrated above retailers can be easily separating customers into the target groups which will be appropriate and help them in saving lot of money as well as cost from conducting a survey as well as advertisement and still understand exactly what the customers might be demanding. Hence they might offer the appropriate product the appropriate customer.

Differentiation Or Positioning

It is highly variable that the online product of competitors and their service offering can differ in the entire cyberspace. There for development of the appropriate online value propositions is a critical affair to properly formulate strategy of online marketing. Differentiated online offering are critically based on low cost in acquisition as well as retention of online customers which is a strategic position gradually passed on to the customers. The retailers offer reduced price online like tesco.com or comet get the maximum benefit of this strategic aspect in this regard. The airlines which offer low-cost flight can also be used for example like that of easyJet or Ryanair airlines. The financial services companies which offer highest rate of interest on the savings product as well as lower rate of interest on the credit products such as credit card as well as loans like nationwide or reliance or Leicester can also be used in this regard. at Marking assignment help data have been collected and concluded, the mobile phone network providers or mobile phone network utilities offers low cost sharif as well as discount for the customer account who are managed online avoiding paper building (Steinhoff et al., 2017). For evidence companies like British gas or o2 can be highlighted in this regard. Other options like that of differentiation are also available online for the organisations where the products this sale might be appropriate for online sales like that of high value or complex products. For evidence the fast-moving consumer goods brands sales through online retailers. These organisations might use the online strategy for adding value to brands of products by means of providing added value-based services or various types of experience marketing.

Products Or Distribution

Product based absolutely online will undergo a proper life cycle in the similar and predictable pattern as the products which are marketed through any of the traditional channels. The products which are marketed using online mode will have a primary benefit over the customers which might be actual tangible product having augmentation adding value like insurance or warranty and so on. All the tools can actually specify that product they might be easily adapted for incorporating other aspects like a brand or service of the solutions (Bala and Verma, 2018). For evidence ebay.com is a popular website where whatever we want to buy will be appearing with the mouse click. We might choose what product will like from where ever in the world as well as wide range of cost for the same product we can get the latest version of the technology as well.

We can get latest version of the technology. We might also get our desire to protect and if we decide on purchasing anything over the website we will have all details and distributions which has been provided by the concerned the seller and not the website which is selling the product. It refers to restrictions like that a brand or insurance or shipping cost included within the charges and so on. In order to illustrate it can be highlighted that iPhone 5c is the newest product of apple incorporation where to buy just technique we can get wide range of data found from china as well as us as well as you can and India and we might be pleased by the quality however tight contact in protecting our rights is a specific information which is also expected to be shared by the organisation on product packaging. This kind of documentations are easily checked over online mode (Müller, 2018). In this case we have better security in terms of getting assurance over the online selling brands.

Price

Price in online marketing is significantly competitive factor. All individual organisations are attempting to reduce their price for attracting the attention of customers to their product range. Price is generally exhibited and listed in the ascending order from various organisations on websites selling online products. Assignment writer said, with better access to the pricing data in a quick as well as well formatted manner it becomes possible to compare prices with absolute transparency. There are significant number of websites that makes comparison as well as contrast of the prices for same as well as similar kind of goods and services offered.

For evidence the Thegioiddong.com is considered to be one of the most popular websites for sales of high quality of smartphones in the country of Vietnam. As well as our clients to shop their products online by reducing prices of the smartphones in comparison to buying the products from their respective store outlet. For evidence, Nokia N8 is listed at 11000 in their stores however on their website and the same price listing on the stores is 11500. Therefore on purchasing the product online it is possible to save about 500 with same product features and warranty and benefits with which the product comes in the 2 formats of sales (Chenet al., 2020). Another very trusted and popular website is amazon.com which sales and also offers option to buy online after ebay.com. The organisation has distinguished products into specific sections like clothing or electronics or toys or jewellery or books. Simply by click we might find all staff that we need at suitable prices from online retailers.

Usually we get the products at discount of about 20% after 40% while purchasing them from amazon.com. The prize is usually offered at discounted range because of the significant competition in the online marketing format. Purchasing some latest product without going out and exploring the market is the offering of online marketing strategies which is called in business as online shopping and the retailer calls it as electronic marketing. Customer relationship management over the electronic media creates a option for feedback sharing and it is one of the critical process to be accomplished before customers are finished with purchasing online. In terms of online marketing this form of advertising is called email marketing where a simple online purchase is initiated on the basis of advertisement of the new products through email (Sofronov, 2019). Retailers develop customer email with the product features and token appreciation of the customer is documented which helps customers feel that they are specially forward with the offer of dragging the latest product at and interesting price and the retailers send about hundreds or even thousands of similar emails to the customers with one click of a button. In just a few minutes it is impossible to encompass large volume of audience to be attracted towards a latest product at minimal cost and in a minimal time. For evidence, in order to purchase an iPad from ebay.com we have to fill a form which includes our name, address, country, email address, postal code as well as gender and so on. However these diseases are actually not all the necessary for sales of the specific product never the less the brand tries to establish a confirmation link over the purchase so that in future they can keep in touch with us and keeps prompting us to purchase other products on the basis of the difference of our shopping preferences (Berman and Thelen, 2018). When we want to predict in marketing assignment in Sohar, purchase any product in case of online marketing the sending and grabbing of references are considered to be the initial step in terms of online marketing where if not forced customers are heavily influenced to stay communicated with retailers to get the best buying options. Whenever there is a new advertisement in the market the retailers who already has a record of the digital footprint of customers regarding the previous purchase might send email regarding the same. However by means of website the brands might track frequently how customers are going to the website for searching product and purchasing products so that they can develop the kind of suggestions and recommendations they send to customers.

Online Marketing Communication Strategies

in this regard the social media has a very crucial role to play. Social media is accomplishment of some internet-based applications for sharing and accomplishing blogs or networking or content community development or undertake project on collaboration or help in playing virtual game and therefore communicate and connect with the audience on any scale using any variable means possible. It is important to use these parameters to develop the ideology as well as the technological foundation using web 2.0 enabling creation as well as exchange of a specific user generated content. increase in use of this form of media and network has created scope for development of new opportunities for marketing of products. Researchers highlight that The uptake of social media usage as a tool for marketing is extremely high on the rise (Kozlenkovaet al., 2017). Essay writing help service got it from rigorous research, Currently Facebook having over 400 million active users and Twitter over 50 million active users prove to be very potential source of marketing communication. high potential of the social networking websites has enabled organisations to realize their importance and enable new and innovative opportunities of reaching the potential customer base. Researchers also highlight that social media applications are able to attract specific people and groups as well as organisations. This is a reason why the brands marketing their product over social media should always be cautious and active over the internet forum. current research reviews that about 78% of client organisations are making heavy use of social media and only about 41% of they are having strategic social media communication strategy. in this regard it can be analysed that it is definitely beneficial to use social media however to gain the maximum benefit and make the content reach out to the maximum possible ways of audience it is important to have a robust strategy of communications incorporating elements like active presence or quick reply for establishment of communication with quick offers and discounts in a limited time proposition and so on.

Search Engine Optimization

Search engine optimization is the process related to identification as well as fine tuning of elements and keywords over websites for improvement of traffic so that it is possible to reach the maximum possible visibility from the search engine. Assimakopouloset al., (2017), highlights the fact that SEO tools try capturing users who looked out actively for data regarding products associated with a specific organisation which substantially convert them into group of potential clients who express their requirements openly. Therefore for the modern organisations, SEO based marketing is the first option to take out and it is worth remembering that half of the online purchase initiates with a Google or other search engine search. There for search engine optimisation is to be considered as a potential equipment for creation of brand awareness and increase unit visit to the website. These are very crucial accomplishments of online marketing activities. Highest-ranking over search engine might enable organisations to attract more visitors to their website. Researchers are so articulate that about 50% of visitors come from search engines rather than direct links over other websites. In case you are facing difficulty in understanding SEO technicalities, you can ask for plagiarism free university assignment help at ArabEssay anytime.

Conclusion

In conclusion it can be articulated on the basis of the above finding that turn online marketing is now playing the role with an upper hand in general marketing context. On one hand it is creating even better scope for traditional marketing activities in terms of segmentation targeting as well as differentiation or positioning in addition to product and price and also in terms of managing customer relationships. So far as the convenience as well as style selling proposition of online marketing is concerned it is far better and profitable in comparison to going around and looking for the products by customers. Therefore it is worth mentioning that it not only saves time and money of the operators and the product selling brands but the customers as well. On the basis of the changes that has been brought about by the introduction of internet in marketing it is important to state that online marketing has to play non-exhaustive role in terms of developing innovative strategies to fulfil the demand of customers and therefore suggest or uphold better products before them which can be purchased. Till the date online marketing has always been successful and it is evidently proven by popularity of websites like amazon.com or google or ebay.com.

Reference List

Assimakopoulos, C., Antoniadis, I., Kayas, O.G. and Dvizac, D., 2017. Effective social media marketing strategy: Facebook as an opportunity for universities. International Journal of Retail & Distribution Management.

Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering8(10), pp.321-339.

Berman, B. and Thelen, S., 2018. Planning and implementing an effective omnichannel marketing program. International Journal of Retail & Distribution Management.

Bleier, A., Harmeling, C.M. and Palmatier, R.W., 2019. Creating effective online customer experiences. Journal of marketing83(2), pp.98-119.

Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and integrating online marketing. Taylor & Francis.

Chen, Y., Inthawadee, S., Lu, L., Tonvongval, S., Jordan, F. and Swanson, J., 2020. ONLINE MARKETING COMMUNICATION POTENTIAL PRIORITIES FOR CHINESE GEN X AND GEN Y PURCHASING THAILAND CONDOMINIUM. AU-GSB e-JOURNAL13(2), pp.72-93.

Ducange, P., Pecori, R. and Mezzina, P., 2018. A glimpse on big data analytics in the framework of marketing strategies. Soft Computing22(1), pp.325-342.

Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.

Kozlenkova, I.V., Palmatier, R.W., Fang, E., Xiao, B. and Huang, M., 2017. Online relationship formation. Journal of Marketing81(3), pp.21-40.

Micu, A., Micu, A.E., Geru, M. and Lixandroiu, R.C., 2017. Analyzing user sentiment in social media: Implications for online marketing strategy. Psychology & Marketing34(12), pp.1094-1100.

Müller, A., 2018. Referral marketing on social media platforms—guidelines on how businesses can identify and successfully integrate opinion leaders in their online marketing strategy. In Omnichannel Branding (pp. 131-171). Springer Gabler, Wiesbaden.

Roy, G., Datta, B. and Basu, R., 2017. Trends and future directions in online marketing research. Journal of Internet Commerce16(1), pp.1-31.

Saleh, H., 2019. Enhance Small Medium Enterprise (SMEs) Family Business in Malaysia Through E-Marketing Strategies. International Journal of Scientific & Technology Research9(2), pp.3374-3377.

Sofronov, B., 2019. The Development of Marketing in Tourism Industry. Annals of SpiruHaret University. Economic Series19(1), pp.117-127. Steinhoff, L., Arli, D., Weaven, S. and Kozlenkova, I.V., 2019. Online relationship marketing. Journal of the Academy of Marketing Science47

The Role Of Promotion In The Marketing Mix

Marketing Mix

No matter whether organization produce few goods and services or a large one, to survive in the market place, it is necessary marketers to keep inform, persuade the potential buyers about the importance of their goods and services.

The promotional strategy is considered as optimal strategy shred lights on the organizational goals and objectives respected to marketing mix i.e product, place promotion and price. Aftermath promotional plan referred to as an integral part of the marketing strategy for reaching the targeting market (Todor, 2016). Let’s discuss the ingredients that include sales promotion, advertising, personal selling accompanied to get goals in this blog.

Promotional Mix Impacting Goods And Services Productivity

When more funds are allocated to marketing mix ingredients, the more emphasis was attributed to promotional mix planning. The main function of the marketing mix is all about convincing customers and offering services which in turn provide them with competitive advantages. As per essay deustch this competitive advantage is basically a set of unique features bringing superiority to the target market. For instance, Lexus termed as the competitive advantage of luxury cars in the US.

Now let’s dive deeper to gain insights on promotional marketing mix throughout impacting overall promotional mix for particular goods and services.

Advertising – Almost all the services use advertising to reach their targeted goals, where multi million classified are published in newspaper, magazines, social media sites etc. In this direction, advertising is defined as impersonal paid campaigns in which sponsor of the company get identified (Kumar & Raju 2013). One of the primary benefits of advertising is its ability to communicate a large number of consumers. This provides advantages to reach message having a low cost per contact.

Public Relations- This component of the promotional mix evaluated public attitudes, and identifying areas in which the public are interested and execute plans so that the public will accept the goods easily. It helps an organization to communicate with its consumers, stakeholders, employees in which community operates. As said by essay help USA, marketers use public relation not only to create positive images even introducing new products and supporting sales effects (Nikabadi, et.al, 2015). 

This also generates public favourably. This initiative helped the organization to achieve maximum growth.

Sales Promotion- A sale promotion consists of all marketing activities stimulate consumer purchasing power and increases dealer effectiveness. This is generally defined as short text needed to simulate immediate demand from the consumers. It also included free samples, premiums, contestants, trade shows and coupons (Cummins & Mullin, 2010). Marketers are nowadays are also used promotional strategies to improve ingredients strategies complement strategies by yielding sales promotions. In case you need any assistance to write an impressive and impeccable assignment on promotional marketing mix, then you can also get essay writing help from ArabEssay.

Personal Selling- Nothing can accelerate much faster than personal selling strategy to influence consumer behavior. Indeed it is important to identify those characteristics that affect consumer decision-making ability to a wider range. Out of which personal selling is a crucial factor which is nothing but purchasing situation involving personal paid communication influencing with each other. 

Personal selling includes a planned presentation for the purpose of making a sale. Whether it is taking place on face to face or over the phone, it attempts to persuade the buyer to accept goods and services. 

On that contrary a relationship selling emphasis on win-win outcomes and aiming to the accomplishment of mutual outcomes set by buyers and sellers equally. But as digitalization is progressing, personal selling increasingly depend on the internet. Nowadays the majority of companies is seeking information to attract potential buyers. 

The Role Of Promotion In The Marketing Mix

  • It is creating awareness typically used to reach goals bringing product launch awareness, sales promotion, rebrand and more
  • The usage of personal selling and direct marketing is utilized to identify the specific need of products
  • This offers information and creates a superior brand image in the eyes of consumers
  • Business use compelling action to provide prospects (Ahmed. 2020) 
  • This is further utilized to influence consumer choices and predicting their behavior
  • This increases sales and creates a loyal brand image among consumers

Conclusion

In this blog, we have tried to elaborate promotional strategies shredding lights on the organizational goals and objectives respected to the marketing mix. After analyzing information, we came to know the main function of the marketing mix is all about convincing customers and offering services which in turn provide them with competitive advantages. We even discussed promotional mix that is advertising, personal selling, public relations and sales promotions. Each component influences marketing strategy to a wide range. Aftermath we discussed the role of Promotion in the marketing Mix that typically exerts influence on creating awareness used to reach goals bringing product launch awareness, sales promotion, rebrand.

In any case, you need immediate assistance from the Arabessay assignment writer team, then don’t think or waste your time in scrolling down web pages. Our writers are always ready to provide flexible and impressive assignments at low budgets.

References

Ahmed.A (2020) What Are the Roles That Promotion Plays in Marketing? Retrieved from- https://smallbusiness.chron.com/roles-promotion-plays-marketing-25878.html, data accessed on 25/11/2020

Cummins, J., & Mullin, R. (2010). Sales promotion: How to create, implement and integrate campaigns that really work. Kogan Page Publishers.

Kumar, D. P., & Raju, K. V. (2013). The role of advertising in consumer decision making. IOSR Journal of Business and Management, 14(4), 37-45.

Nikabadi, M. S., Safui, M. A., & Agheshlouei, H. (2015). Role of advertising and promotion in brand equity creation. Journal of Promotion Management, 21(1), 13-32.

Todor, R. D. (2014). The importance of branding and rebranding for strategic marketing. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 7(2), 59.

Marketing Assignment Help : Overcome All Issues To Write Marketing Papers Easily

Marketing Assignment Writer

Marketing assignments can be very strenuous for students who do not have a clear understanding on the subject. Students who are unable to cope with assignment stress can seek professional assistance. In this article we are going to discuss the benefits of seeking marketing assignment help for students who are struggling with their assignments

The student who is intending to write a quality marketing assignment should keep the following points in mind-

  • Information gathering is the first step to write a marketing assignment. The student should gather sufficient information in order to build the foundation of his assignment. The extensivity of research will decide how enriched the assignments are . Shallow research may lead to poor-quality assignments.
  • In order to generate a quality content a student needs to invent new or lesser known ideas and facts related to the topic of the assignment. This makes the content unique.
  • The assignment should be a reflection of the in-depth knowledge of the students acquired during the period of study.
  • Every marketing assignment comes with specific sets of instructions which are mandate. A good quality marketing assignment adheres to the set of instructions given by the university.

A student may find it difficult to meet all the requirements and create a high-quality marketing assignment on his own. This is where it is best to seek professional guidance for students who want to leave a mark in their academic careers. This is exactly where essay writing help comes into the picture.

Benefits Of Marketing Assignment Help

  • Online services like assignment help have a team of marketing experts who write assignments for students. They are highly qualified PhD holders who have extensive knowledge on marketing and are well-averse with the techniques of writing quality assignments. The experts spare the students from getting into the complexities of the subject and analyze the assigned work themselves by collecting the information required through sources that are reliable. They have years of experience in writing assignments. They make sure every assignment is unique and non-plagiarized.
  • The assignments are further customized according to the student’s requirements. The essay writers are aware of the financial upheavals that a student goes through in his academic life. So, the payment structure is made flexible based on the student’s requirements to save money.
  • There are a team of expert editors and proof readers who cross check every assignment after they are completed in order to make sure the assignments do not contain any flaws, discrepancies or errors and are free from plagiarism.

Therefore, if a student is stuck in the middle of a marketing assignment the safest option is to avail professional help rather than wasting time in taking the hit and trial method.

ArabEssay offers students with the best marketing assignment help.

Over the years it has gained a lot of popularity in the eyes of the students. The main reasons responsible for its overnight popularity among students are their certain features that are rarely offered by other online services.

  • They have a team of more than 600 assignment writers who write assignments on more than 50 different subjects along with marketing. Their extensive reach has helped thousands of students to build their career over the years.
  • High-quality assignments are the surest way to success in the academic world. The qualified and experienced writers ensure that every content created is well-researched and unique adhering to the set of instructions given by the university. They write the best marketing assignments with zero plagiarism and grammatical errors. This builds an image of the students in the eyes of the professors smoothening their road to success.
  • The biggest reason of their popularity is their punctuality. Their team of committed writers believe that work not done on time is no work done. So, they ensure that students never miss their deadlines. Every assignment is delivered much before the deadlines so that students can go through multiple revisions till, they reach their level of satisfaction. This has helped to build trust in the hearts of the students for the organization leading it to where it stands today.
  • Students often step back from seeking professional guidance owing to financial restrictions. ArabEssay witnessed the problems and designed a customization assignment module for students. So that students don’t need to restrain themselves from seeking guidance. The rates are pocket-friendly and fit in their budgets easily. It is mostly dependent on the amount of assignment work to be done in order to save money.
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Conclusion

So, we can say that assignment writers help students overcome their barriers and assist them in writing their marketing papers easily through online marketing assignment help. Thousands of students are getting benefitted by this service. The main reasons of ArabEssay to gain popularity among students are-

  • They have an extensive reach with their team of writers who write assignments for students.
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  • The rates are highly affordable and pocket friendly which fits easily in the budget of the students.
  • They provide multiple revisions to ensure student satisfaction.
  • They give round the clock customer support to students.

Marketing assignment help is not only helping to achieve their goals but are also helping them lead a stress-free fruitful life. Students are now being able to maintain a work-life balance and dedicate time to inculcate hobbies and extra-curricular activities which is helping them grow into better individuals.

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