Employee Engagement = Customer Loyalty

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Importance Of Employee Engagement

Investment of time in employee development is one of the most important factors result in improvement in business performance. The organization requires to develop a relationship with employees by conducting employee engagement activities for employees result into increased customer loyalty. Employees act as connecting links between organizations and customers. The quality of services offered by the employees to the business is resulted in developing a positive brand image among the target audience. It is imperative to engage the employees by conducting training and development programs, effective leadership practices, the involvement of employees in decision making, and others result in developing commitment among employees. It is significant for the organization to conduct employee engagement activities result into improvement in business services that help in developing customer loyalty.

Employees are the asset of the business that drive business success by delivering the quality of product and services expected by the business. It results in meeting customer expectations that build customer loyalty. The organization has to develop innovative workplace environment by fostering business core values that help in bringing out best among the employees. The employee performance has direct impact on organizational performance due to accumulated impact on customer experience ultimately on customer perception. The company has to continuously develop employee engagement activities such as training and development program by identifying the need for training among the employees. It results into improvement in employee performance as well as an increase in customer satisfaction.

Growth Of Employee Engagement Programs Across Globe

It is the responsibility of managers to engage the employees by inspiring and connect with them that inspire galvanizes and trust among the team members. According to Gallup’s 2013 State of the Global Workplace report, there are 87% of the employees who are not actively engaged. There is a decrease in employee engagement activities that is again increased in employee engagement activities across the globe,63% employee engagement activities in the 2016 which is further increased by 3%. There are different statistics in each region such as 61% in Africa, 58% in Europe, 64% in North America, and 62% in the Asia Pacific.

Growth Of Employee Engagement Programs In UK

The productivity level increased in the UK which has shown insight into employee participation. Each employee rewarded and recognized for attaining business success. According to the Office for Budget Responsibility report the productivity increased by 1.4% in the last decade. The key highlight of the growth includes:

  • There is an increase in UK productivity growth because 70% of employee adopts new technology.
  • The firms in UK are besting performing because 91% felt value result into an increase in business performance.

Employees are the asset of the business that drive business success by delivering the quality of product and services expected by the business. It results in meeting customer expectations that build customer loyalty. The organization has to develop innovative workplace environment by fostering business core values that help in bringing out best among the employees. The employee performance has direct impact on organizational performance due to accumulated impact on customer experience ultimately on customer perception. The company has to continuously develop employee engagement activities such as training and development program by identifying the need for training among the employees. It results in an improvement in employee performance as well as an increase in customer satisfaction.

Key Factors For Developing Sustainable Workplace Environment

Organizational Culture

The role of organizational culture is an important key driver for employee engagement that helps in engaging employees results in developing a brand image among the target audience. The open communication system motivates the employees to share innovative ideas result in the development of innovative products and services as well as employee engagement. The positive workplace environment is important to factor for business growth and improvement in employee performance.

Core Values

The organization should communicate their core values among the employees result into serving values to the target audience. The employee represents the brand to the customers by interacting with them. So the employee performance direct impact on brand image. I support creating a long-lasting impression to the business that further solidifying the core business values to the customers. It results in developing a sustainable workplace environment that provides a competitive advantage to the business.

Engagement

There is strong correlation among customer loyalty and employee engagement that impact the business outcome. The employee who are dedicated towards business activities results into delivering high quality products and services to satisfy the customers. The employees should be involved in decision making which motivates the employees to contribute with innovative ideas result into developing high quality of products and services. The employee feels motivated by contributing towards the attainment of business objective. The employees should be involved in decision making which motivates the employees to contribute with innovative ideas result into developing high quality of products and services. The employee feels motivated by contributing towards the attainment of business objectives.

Observation

There are various leadership positions ranging from integrity, courage, dedication, and communication that impact on guiding the employees result into delivering high quality of services.

Regular Feedback

The manager should provide feedback to the employees to guide the employees for contributing to business success. An employee requires regular feedback to meet the job expectation which support in engaging the employees to contribute to developing a competitive advantage.

Consistency

The business should be reliable and consistent result into organizational success. The company should develop consistency in performing responsibilities for meeting the customer expectations result into increase in revenue. The company should be committed to deliver standardized product and services result into improving business performance.

Relationship Between Employee Engagement And Customer Loyalty

The customer has interacted with employees that impact on the organizational image. If the customer receives poor quality of product and services due to low employee performance result into poor brand image.

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